The problem
Every project starts with a real constraint — an audience to convince, information to tame, or a brand to trust.
Digital designer · Framer developer
YohannesAssefaDesigner
I design and build websites that turn business problems into experiences people trust — from the first brief to the shipped site.
5 flagship case studies · the problem, the decisions, the result
AVAILABLE FOR WORKHow I work
Solved, not just made.
A clear problem. Considered decisions. Work you can explore. Here’s how I turn an early idea into a finished experience.
The decisions
I document the design calls and the reasoning behind them, so the work explains itself.
The result
What shipped, on what timeline, and what it does for the client today — verified, not exaggerated.
What I can do
Design with intent.
I shape visual identities and digital experiences that help people understand, trust, and remember an idea.
UI / UX Design
Wireframing and prototyping Interface design for web and mobile Usability testing and feedback analysis Micro-interactions and motion
Graphic Design
Logo and brand identity design Social graphics and campaign art Infographics and visual systems Custom illustration and icons
Web Design
Responsive website design Landing pages and optimisation Framer and Webflow development Maintenance and iteration
Branding
Brand strategy and identity Visual style guides Typography and colour systems Brand storytelling
About me
Crafting experiences with a point of view.
I’m a digital designer and Framer developer with a background in architecture. I care about how an experience works, how it feels, and the difference it makes. My work brings structure, photography, and thoughtful interaction together — with a reason behind every detail.
Years of experience
Completed portfolio projects
Happy clients and collaborators
Selected work
Projects that stack up.
Each project carries its own material, audience, and challenge. Scroll through the stack or open a project to read the full story.
Travel platform · Framer
ETtravel Travel Agency
A travel platform that makes Ethiopia explorable — and bookable.
Photography portfolio · Framer
John’s Photography Portfolio
A gallery-grade portfolio where the photographs set the rules.
Interior design studio · Framer
JoyInterior
A quiet, confident site that lets interiors do the talking.
Real estate platform · Framer
Gwarinpa Real Estate
Proof first, persuasion second — a listings platform with numbers up front.
What I bring to the work
Craft becomes credibility.
My architecture background taught me to ask how things work before deciding how they look. I bring that same care to every digital experience.
Start with a real problem.
Understand the people, the business, and what gets in their way. Give every page a job to do.
Make the decisions visible.
Show the thinking behind the hierarchy, the imagery, and the interactions. Good work should hold up to a closer look.
Let the work earn trust.
Show what changed, what was delivered, and what clients have to say. Build a body of work with depth and a recognizable point of view.
Client notes
Kind words.
“Johnny redesigned a few of our pages. The results were beyond expectation. He understood my vision and turned it into impactful designs.”
Anteneh DemeseMarketing Director“He took the time to understand our goals and delivered a design that resonated perfectly with our audience.”
Liya WolduProduct Manager“His design transformed my travel agency business. He converted my ideas into a high-performing, visually striking website.”
Sarah YaredOwner“The website is easy to use and made it simple to showcase our buildings and information.”
James IgboGwarinpa Real EstateFAQ
Questions, answered.
What services do you offer?
UI/UX design, graphic design, web design, and branding support for teams and businesses.
How does the design process work?
We start with discovery, agree a direction, design and refine the work together, then prepare it for delivery.
How long does a project take?
The timeline follows the scope. Every project receives an agreed schedule before work starts.
How do I get started?
Send an enquiry with what you are creating and the problem you want to solve.
Start a project
Let’s make something meaningful.
Tell me what you are building. I’ll help turn the idea into an experience with a clear point of view.