Introduce the museum and its artists online — a first presence that feels like the institution and can grow with it.
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Case study 05 / Arts institution · Framer
Visit live site ↗Art in Addis
Give a cultural institution its first real digital presence — one that could grow without losing its voice.
The collection becomes the interface01 / The brief
A problem worth solving.
A four-page site: an art-led home, a split-screen menu pairing a painting with the artist index (Artist / Art Work / Exhibitions tabs), an about page with the institution’s story, and a book-a-tour reservation flow.
The visual thread
A digital home for a living culture.
A presentation palette drawn from the mood of the work. A consistent rhythm connects imagery, typography, and the path through the story.
02 / Inside the experience
Beyond the first impression.
A closer look at the content, the structure, and the details that make this project work.
01 — Inside the collection
Navigation becomes an exhibition.
The split-screen catalogue pairs artwork with an artist index. Artist, Art Work, and Exhibition views offer different ways into the collection while keeping the visual experience intact.
02 — From screen to museum
Make the next step feel like an invitation.
The tour page carries the same art-led visual language into the reservation step. Booking a visit feels like a continuation of the collection, with practical information alongside the artwork.
The visitor’s path
Every page has a purpose.
- 01Enter the museum
- 02Explore artists & artwork
- 03Discover the institution
- 04Book a tour
03 / The decisions
The thinking behind the detail.
A clean, modern design organises the museum’s story, exhibitions and visiting information into clear sequences. The interface behaves like the building: quiet rooms, strong walls, art as the only loud element.
The artwork is the only colour
A near-black canvas with ivory type lets Ethiopian modernism carry every page — the interface never competes with the collection.
A split-screen menu
A full-height painting sits beside the artist index, so browsing the catalogue feels like walking a wing, not scrolling a table.
Three tabs, no extra pages
Artist / Art Work / Exhibitions tabs reframe the same collection for three intents without multiplying pages.
Reservation as ritual
“Book a Tour” keeps its gallery voice — the form sits beside a cubist portrait with a welcome note, so the conversion step belongs to the museum.
The constraints that shaped the work
- Introducing an institution with no existing digital footprint.
- Presenting a dense artist catalogue without flattening it into a grid.
- Keeping the reservation step feeling cultural rather than transactional.
04 / The outcome
What the work delivered.
A professional first impression with a durable foundation — a digital presence the institution can extend into a richer ecosystem.
6weeks from brief to launch
4pages, home to reservation
3ways into the collection
Project scope & delivery · figures describe the build, not business performance.
Live preview
Explore the real site.
This is the actual website running inside the frame — scroll it, click through it, or open it in a new tab.
Start a project
Let’s make something meaningful.
Tell me what you are building. I’ll help turn the idea into an experience with a clear point of view.