A sleek site for high-end interior design and custom furniture — it should feel as considered as the rooms themselves.
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Case study 03 / Interior design studio · Framer
Visit live site ↗JoyInterior
Present high-end interiors and a furniture line with the same restraint and quality as the spaces themselves.
Spaces, objects & considered detail01 / The brief
A problem worth solving.
A four-page site that splits the business cleanly: portfolio page for spaces, furniture page for products, numbered service cards, and a consultation page pairing the form with an objection-handling FAQ.
The visual thread
Space to feel at home.
A presentation palette drawn from the mood of the work. A consistent rhythm connects imagery, typography, and the path through the story.
02 / Inside the experience
Beyond the first impression.
A closer look at the content, the structure, and the details that make this project work.
01 — The spaces
Let the room tell the story.
Large compositions communicate light, material, and scale together. A dedicated portfolio gives completed interiors space to establish the studio’s point of view.
02 — The objects
Two offers. Two clear paths.
Furniture needs a different browsing rhythm from finished interiors. Separating the collection from the spaces helps visitors understand whether they want a piece or a full design service.
The visitor’s path
Every page has a purpose.
- 01Discover the studio
- 02Browse spaces or furniture
- 03Understand the services
- 04Book a consultation
03 / The decisions
The thinking behind the detail.
The design puts large imagery, quiet typography, and a focused browsing rhythm ahead of visual noise. The composition stays simple so the colours and projects breathe, and the advertised work stands out on its own.
Restraint as luxury
Muted greys, quiet type and wide margins — the interior photography is the only saturated element on any page.
Two audiences, two paths
Portfolio for spaces, a “Fine Furnishing” page for products: clients browse completed rooms, shoppers browse pieces, and neither fights the other for attention.
Numbered service cards
Scope is communicated as four numbered offerings (custom design to livable spaces) — scannable, jargon-free, and easy to quote against.
Consultation plus FAQ
The sign-up form shares its page with an accordion FAQ, so objections are answered exactly where the decision happens.
The constraints that shaped the work
- Serving two business focuses — interior design and furniture — without overwhelming visitors.
- Designing a structure that feels luxurious yet minimal, true to the brand.
- Creating a gallery format that is interactive but easy to navigate.
04 / The outcome
What the work delivered.
A polished portfolio that makes the work and materials the central story — sophistication communicated through clarity rather than decoration.
5weeks from brief to launch
4pages, portfolio + storefront
4services structured for enquiry
Project scope & delivery · figures describe the build, not business performance.
“He took the time to understand our goals and delivered a design that resonated perfectly with our audience.”
Liya WolduProduct ManagerLive preview
Explore the real site.
This is the actual website running inside the frame — scroll it, click through it, or open it in a new tab.
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