The starting point
Build a coffee packaging system that makes product details easy to read and keeps the brand recognizable across different coffee lines.
← Brand & editorial
Brand & packaging
Afri Buna Coffee Packaging
Packaging that reads at shelf distance and builds a coffee brand from scratch.
Brand & packaging / Selected work01 / From brief to direction
A story made tangible.
The design response
A coordinated identity and packaging direction with clear space for origin, roast level, and flavor notes, explored through multiple product mockups.
02 / The design in detail
The idea. The details. The object.
01 / A family on the shelf
Recognition, with room for variety.
A consistent visual structure connects the range. Color and product details differentiate the individual coffees without losing the family resemblance.
02 / Information with intention
Good packaging has a job to do.
The package is both an identity and a source of information. Origin, roast level, and tasting notes need a clear place in the hierarchy so the visual treatment supports product choice.
03 / A system in context
Consider the whole presentation.
Exploring the identity across different formats tests whether it stays recognizable beyond a single front-facing mockup. The resulting direction balances a warm character with product clarity.
03 / The outcome
A considered body of work.
A cohesive packaging direction that brings brand recognition and product information together. The mockups show how the system can work across the coffee range.
Brand directionPackaging hierarchyProduct mockups
Keep exploring
Next project ↗Dream, Faith, Journey
Start a project
Let’s make something meaningful.
Tell me what you are building. I’ll help turn the idea into an experience with a clear point of view.